TAMUCC
Out Youth
OutYouth is an LGBTQ+ non-profit organization based in Austin, TX, serving local LGBTQ+ identities of all ages by providing counseling, informational resources, and a space where all orientations are safe, acknowledged, and loved.
In a brand refresh study done in 2022, I found that the OutYouth website is functional, but has an overwhelming navigation and text-heavy pages. For an organization serving LGBTQ+ children, adolescents, teenagers, and adults alike, the lack of graphics on the website can be intimidating for a vulnerable demographic.
With a brand refresh and a new interactive website, the organization's online presence is more approachable, and the website's information has improved accessibility.
Out Youth's Current Logo
Proposed Refresh
Client & Market Analysis
Target Market Research & Site Development
Out Youth Website Redesign - Interactive Prototype
Responsive Resizes / Tablet & Mobile Screen
Visit Corpus Christi
Primary Logo
Horizontal Logo
Eclipse Over the Coast 2023
One of the greatest events of the year for Corpus Christi was the full Annular Lunar Eclipse on October 14th, 2023. To promote this exciting viewing, I created
a new brand and landing page for a minor digital and social media campaign.
When viewing an annular eclipse, there is a ring of fire, which inspired the visuals for the branding. I also included a sparkle pattern derived from the logo to complete the brand kit with a whimsical space aesthetic. Branding was also added to map graphics, finalizing the landing page.​
Landing Page
PATH
PATH (Professions Across Tourism & Hospitality) is a sub-brand and program under Visit Corpus Christi helping students find life-long careers in the tourism & hospitality industry.
It was essential for the brand to appeal to a youthful audience while maintaining connection with current VCC branding. The final outcome was a bright, coastal, and approachable logo set, icons, and website that would engage young visitors with easy to access information on establishing a career in tourism.
Variable Logo
Tourism & Hospitality Icons
Home Page
'Why Tourism?' Page